Student Dating Show
Social Media

During my role of social media manager for the student-produced dating show 'Mystery Box,' I executed a dynamic content strategy across Instagram and Xiaohongshu. Using Adobe Photoshop and Canva, I crafted engaging graphics, episode covers, and copy that resonated with our audience, significantly amplifying our digital presence. My responsibilities extended to designing sneak peeks and editing trailers that captured the essence of the show, providing fans with intriguing glimpses into the contestants' personalities and behind-the-scenes moments.

This strategic approach to social media storytelling was crucial in building a vibrant community of followers, surpassing the 10K mark across platforms. The compelling content not only kept fans engaged but also played a crucial role in doubling the show's viewership by 200%. This surge in engagement and viewership emphasizes the effectiveness of our tailored social media campaigns in captivating and expanding our audience, ultimately contributing to the show's success.