God of War Ragnorak
Creative Campaign

As the Creative Lead for the 'Every Warrior Has a Guardian' marketing campaign, I led the creative direction to spotlight the compelling father-son dynamic in 'God of War.' Our innovative approach included designing God of War-themed escape rooms and collaborating with family-oriented board games, drawing parallels to the game's emphasis on family strength and unity. Utilizing tools like Canva and DALLE for visual content creation, along with my skills in creative directing, our campaign offered an immersive experience that resonated deeply with the theme of familial bonds.

Our strategy went beyond traditional marketing, creating an engaging narrative around the game's core values. This hands-on approach not only showcased the depth of 'God of War's' storyline but also highlighted the importance of connections and teamwork in both the virtual and real world. My leadership in guiding the creative team towards these inventive solutions was pivotal in our project's success, ultimately earning us the distinction of the winning group project in our class.