Dasani: The Earth is in Our Hands

In leading the 'The Earth is in Our Hands' marketing initiative for DASANI, our goal was to transcend mere conversation about environmental issues, propelling towards tangible actions for a sustainable future. Central to our campaign was the creation of an impactful video, highlighting the stark reality of water contamination issues, such as those experienced in Ohio, and illustrating DASANI’s commitment to making a difference. Each purchase of a DASANI can contribute to cleaning a liter of water, tying consumer action with environmental impact.

We also introduced a minimalist concept bottle design that not only served as a visual presentation of our campaign’s goals but also carried vital campaign information to educate and engage consumers directly. This design extended to the creation of a dedicated campaign website, offering a centralized platform for consumers to engage with our message, understand the issues at hand, and learn more about DASANI’s proactive measures.

By employing Adobe Creative Suite and Canva for design elements, and strategic marketing campaign management techniques, we crafted a campaign that stands as a beacon for environmental stewardship and corporate responsibility. Our efforts aimed not just to elevate brand engagement but to forge a genuine connection with our audience over shared values of water conservation and sustainable living.