A24
Brand Strategy

In this project to re-brand A24, I aimed to enrich its audience engagement through immersive and inclusive experiences. Central to our approach was the conceptualization of innovative products and platforms, including merchandise, podcasts, editorial content, and a membership program, each designed to deepen the emotional connection with A24's diverse audience. Our strategic planning and creative directing efforts were underpinned by the utilization of tools like Canva and DALLE, enabling the production of compelling visual and narrative content that resonated with audiences across the spectrum.

A significant highlight of our strategy was the introduction of A24-branded games, including 'Euphoria' and 'Anya,' which not only promised innovation in storytelling and engagement but also emphasized enhanced inclusivity and representation. These initiatives were not merely supplementary; they represented the brand's evolution into a comprehensive narrative platform, akin to creating a storyworld where fans could immerse themselves and interact with the content in unprecedented ways.