Project Showcase

Developed a phase-based timeline focused on enhancing the narrative depth based on the original books.

Revitalized BUGCC brand to align with 'professional with style,' enhancing visuals and merchandise.

Crafted Spotify's 'The Book is Better Than the Movie' campaign, winning Bronze Pencil at Young Ones 2022 Awards.

Creative Director for 'Every Warrior Has a Guardian' campaign, winning top class project.

Developed a website for Pine & Crane using Figma, and used Qualtrics and SPSS to conduct thorough market and customer research.

Designed an impactful series of posters using Illustrator to showcase engineering subjects to prospective students and fundraisers.

Designed social media graphics and copyrights for ‘Mystery Box’ and amassed 10K followers across platforms.

Led a DASANI marketing campaign sustainability and action against water contamination, designed innovative billboards and product packaging redesigns.

Project leader of 'BU Gateway Guide,' enhancing new student orientation and connecting over 500 students to BUGCC.

Led the campaign rebranding for comfort during tough times, aligning with Mental Health Awareness Month.

Reshaped A24’s brand strategy, fostering immersive, inclusive experiences for diversification

Oversaw BUGCC's social media strategy, enhancing visibility and engagement across Instagram, WeChat, and Xiaohongshu.

Design revamp of BU's Engineering Department website for the Electrical and Computer Engineering section